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Loreal Urban Decay

Urban Decay Cosmetics bought by L’Oreal

UrbanDecay

Urban Decay Cosmetics bought by L’Oreal!

Major Beauty News here!

L’Oreal announced today that they will acquire Urban Decay.

Urban Decay Cosmetics will report to L’Oreal Luxe USA president Carol Hamilton, and if all goes well, the acquisition will go into effect by the end of the year.

What do you think of the purchase?

If I’m being perfectly honest I’m a little worried about the purchase.

I feel like MAC changed a lot after the buy out by Estee Lauder years ago and the last thing I want is for someone to mess with my beloved Urban Decay.

I also know a lot of people are worried about the future of Urban Decay’s stance on animal testing since L’Oreal tests on animals.

L’oreal does own Giorgio Armani and The Body Shop, which continue to maintain a no animal testing policy so hopefully Urban Decay will be able to do so as well.

I guess only time will tell.

Best,

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