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Hair Wella

Wella Professionals Creating the Hair Look for DKNY Fall ‘11 + Get the look

Backstage at New York Fashion Week with Eugene Souleiman,
Global Creative Director, Wella Professionals

The Look: Perfect Imperfection

The hair look for the Fall ’11 DKNY show in New York was inspired by the late ‘60s/ early ‘70s ‘mod’ look, where stiff structured looks gave way to a new modern aesthetic. The hair perfectly partnered the new linear aesthetic of the DKNY catwalk collection, which featured a palette of black and white with splashes of red, orange and navy, and channeled a ‘mod’ ‘60s mood.

“I wanted to create a look that started off with the perfect blow dry but then evolved to a more thoughtful, contemporary finish. I was inspired by the classic ‘Rock Star’s Girlfriend’ look of the late ‘60s, a look that is still much coveted today, as it is the perfect combination of sexiness and class. For me, it’s all about creating the perfect look and then bringing in imperfection, in this look we’ve done that by adding texture for a raw, sexy, ‘lived in’ look” says Eugene Souleiman, Global Creative Director Wella Professionals, Care & Styling.

Get the Look:

Start by creating the perfect blow dry; use Wella Professionals Perfect Setting Blow-dry Lotion. Blow-dry the hair using a round brush to give a smooth finish. Create a side parting and section off the hair around the crown of the head. Divide the crown section into two and wind each section round a large Velcro roller and clip in place; this will give direction and create a little volume. Leave the Velcro rollers in for at least 15 minutes. To finish the style, remove the rollers and spray Wella Professionals Ocean Spritz Beach Texture Spray into the hair, blast the hair with a blow dryer to dry the spray, and then massage the crown of the head with your fingers to create texture and fly aways.

Products:

· Wella Professionals Perfect Setting Blow-dry Lotion

· Wella Professionals Ocean Spritz Beach Texture Spray

Give it a try and let me know how it turns out!

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